Theatrical Distribution
• Identify and secure release date
• Track competitive landscape
• Strategize a distribution pattern that consists of markets and number of screens consistent with budget and goals
• Develop pitch for exhibitors
• Negotiate with theatre chains to lock in theatres (AMC, Regal, Landmark, Sundance…)
• Exhibitor relations – trailer placement, one-sheet and any ancillary promotional materials
• Coordinate with digital providers
• Coordinate with Technicolor or fulfillment house to provide DCP, blu rays
• Track grosses and report to trades
• Settle film rental and collections
Theatrical Marketing, Publicity, Advertising & Promotions
• Create an overall marketing strategy and budget
• Hire, give direction and manage creative vendors for one-sheet and trailer materials
• Strategize and implement National publicity campaign
• Strategize and implement Regional publicity campaign
• Digital online
– Hire and liaise with New Media agency
– Create Facebook and Twitter profiles
– Work with web designer to create a comprehensive website
– Create asset list and timeline
– Develop online pitch letters and blogging ideas
– Online Asset placement of trailer, clips, one-sheet and photo’s
– Oversee social networking & blogging sites to seed the net and create discussion groups and online forums
• Create media budgets and schedules
– Direct art director on ad breakdowns and provide copy, quotes, billing blocks
– National, cable Television
– Radio
– Online
– Outdoor
• Word of mouth/grass roots
– Work with print publications, radio stations, film classes, film festivals to set opinion and tastemaker screenings
– Hire and manage street team/ambassadors for poster and postcard distribution
New Media Marketing
• Provide and implement strategy for Academy, Golden Globe, SAG, DGA, WGA, Spirit and Gotham award campaigns
• Create budget to coincide with overall strategy
• Organize a strategic screening program to reach Award voters with Variety, Los Angeles Times, The Wrap, Deadline and other comparable allegiances followed by Q & A’s with filmmakers and cast
• Pitch Awards press and bloggers
• Create advertising schedule with major trades and other Award publications
• Oversee all opportunities with National Board of Review, New York Film Critic Awards, Los Angeles Film Critic Awards, Regional Film Critic Awards
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Film Festival Positioning
• Cannes Film Festival
• Sundance Film Festival
• Venice Film Festival
• New York Film Festival
• Toronto Film Festival
• Berlin Film Festival
• Telluride Film Festival
• Tribeca Film Festival
• Los Angeles Film Festival
• AFI
• SXSW
• Hamptons Film Festival
• ND/NF
• MOMA/Canadian Front
• Premiere Brazil
• MOMA
• Miami Film Festival
• Rio Film Festival
• Guadalajara Film Festival
• Locarno Film Festival
• All major Gay and Lesbian Film festivals in the U.S.
• All major Jewish Film festivals in the U.S.
• All major Latino Film festivals in the U.S.
Film Festival Publicity
• Strategize on film’s festival launch
• Securing Trade reviews
• Creating positioning production notes
• Creating Press screening invitations
• Contacting national/regional Press
• Setting Press schedules for film’s filmmakers and talent
Film Festival Marketing
• Positioning and strategy for film’s festival launch
• Festival positioning – work with the filmmakers to identify the goals to be achieved at each festival
• Creating trailer
• Creating One Sheet (poster)
• Creating production notes
• Creating Broadcast clips
• Work with website designer to create a dynamic site that will give the audience somewhere to go and find out about the film when it’s getting the maximum exposure at the festival.
Producer Representation and Sales
• We work with the filmmaker as a trusted partner to guide and implement them though every stage of bringing their film to a major festival and market.
• We work closely with the filmmakers to strategize and position the film for the festival launch.
• We work with the filmmaker to achieve their goals and to find the best home for their film.
Tastemaker Screenings
• We create and coordinate intimate Word of Mouth screenings/receptions with Media outlets, Awards voters, Literary professionals, Museums, and non theatrical and specialty venues.
V.O.D.
• v.o.d. ancillary strategy
• v.o.d. ancillary sales
• v.o.d. ancillary marketing